THE Director, M-Net West Africa, Wangi Mba-Uzoukwu has been explaining why they unveiled legendary singer, Tuface Idibia alongside songstress Waje, Timi Dakolo and indigenous rapper Patoranking as the coaches for the maiden edition of Nigerian version of the popular reality talent show, The Voice.
Mba-Uzoukwu said,besides being role models to the young Nigerians, the music icons represent the best of the country’s music stars. The celebrity coaches were unveiled last week in Lagos.
The organizers noted that the unveiling of the coaches was part of preparations for the maiden edition of the show which kicks off in April, in Calabar, Port Harcourt, Abuja and Lagos, with auditions.
Speaking further at the event, Wangi Mba-Uzoukwu said,”It’s an exciting time for us at M-Net.
The Voice is an internationally renowned franchise and has consistently provided exciting television content whilst giving great opportunities to talented individuals to showcase their talent to the world. The Nigerian adaptation will be no different and our viewers can expect the best television entertainment even as we wait to discover the next generation of talented singers!”
Since its original launch in 2010, The Voice has won audiences in countries like the US, Australia, South Africa and the UK, where other renowned artistes have occupied the show’s famous red chairs as coaches.
Famous red chairs
The Voice Nigeria employs the same format including a panel of four coaches who critique the contestants’ performances. The coaches guide their teams of selected artistes through the remainder of the season whilst also competing to ensure that their act wins the competition.
Commenting on the unveiling of Coaches, Mr. Ahmad Mokhles, the Chief Commercial Officer of Airtel Nigeria, sponsors of The Voice Nigeria, noted that Airtel is passionate about creating platforms that will delight, excite, entertain and engage talented youth as well as telecoms consumers across the country. Auditions for the show will kick off in April.
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